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Game Theory partners with Credence Family Office to expand tech-driven sports facilities

Game Theory and Credence Family Office, a multi-family office, have formed a strategic partnership. The goal is to speed up Game Theory’s expansion in Bengaluru, bringing its cutting-edge multi-sport facilities and immersive training platforms to more sports enthusiasts.

Through this collaboration, Game Theory will use Credence’s vast investor network to fuel the rollout of around 20 new multi-sport centers by March 2025. These centers will offer various sports like swimming, badminton, squash, football, and paddle tennis, integrating Game Theory’s computer vision and gamification approach for real sports players.

Talking about the partnership, Sudeep Kulkarni, founder, Game Theory, said, “We are thrilled to partner with Credence Family Office as we accelerate our vision of reinventing how sports are played and experienced. With their support, we can now bring our immersive, data-driven training to many more athletes across Bengaluru. Our combined focus on innovation, personalisation, and enhancing the consumer experience is a step in the right direction to drive the future of sports development.”

Moreover, Game Theory plans to expand its facilities through the Franchise Owned Company Operated (FOCO) model. In this model, strategic partners invest in the facilities while Game Theory implements its proven playbook to maximize returns. Unlike traditional sports facilities, Game Theory’s multi-sport centers use technology like computer vision and matchmaking to improve the real sports experience, leading to increased utilization and revenue for partners.

“Game Theory is truly revolutionising sports training through innovative technology. Their multi-sport facilities provide a uniquely engaging experience that’s driving the future of athletic development. We’re excited to support their growth plans and offer this exceptional platform to our investors,” Mitesh Shah, founder and CEO, Credence Family Office, added.

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BRL Editor
BRL Editor
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