Leading toy manufacturer Funskool India Ltd has acquired the rights to manufacture and market the 3D combination puzzle Rubik’s cube in India, especially in general trade and e-commerce channels.
According to a statement released on Wednesday, this is the first time an Indian manufacturer has acquired a Rubik’s cube licence from Spin Master, the world’s largest provider of children’s entertainment.
The Chennai-based business previously held the licence for Rubik’s cube.
The license to manufacture, distribute and market Upwords in the country now belongs to Funskool. Upwords has now sold over 10 million copies globally.
R Jeswant, CEO of Funskool India, said, “Rolling out Rubik’s cube is a milestone for our brand as we hope to ride on the popularity and engagement it already has in the market. Being the leading indigenous toy manufacturer, Funskool strives to keep up with churning out toys and fun games to boost the Atmanirbhar goal of India.”