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Freshworks appoints new Senior Vice President for MEA market

Software-as-a-Service company Freshworks has appointed Sandie Overtveld as the Senior Vice President for Asia-Pacific, Japan (APJ), and Middle East and Africa (MEA) markets. The new role will be based in Singapore.

Overtveld will lead Freshworks’ growth plans in the APJ and MEA region and work with brands to strengthen the company’s overall commitment to its employees and customers. This will involve working together with companies to develop and elevate their customer experience (CX), employee experience (EX), and customer relationship management (CRM) strategies.

At WalkMe, Overtveld previously held the position of APJ leader. He has worked with companies like Zendesk, Microsoft, and Hewlett-Packard and brings experience in growth and portfolio strategy development and execution. 

“Sandie’s rich regional know-how of the digital transformation experience can help Freshworks deliver even more value to businesses in these regions–showing them that legacy software is a thing of the past, and easy-to-use / implement business software is the future for delighting both customers and employees alike,” said Pradeep Rathinam, Chief Revenue Officer at Freshworks. Freshworks is headquartered in San Mateo, California, and operates worldwide. In addition to PhonePe, Allbirds, Klarna, Blue Nile, NHS, Bridgestone, OfficeMax, and Databricks, the company serves over 63,000 customers.

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