FreshToHome, an online fish and meat retailer, has announced the opening of 20 FreshToHome-powered retail outlets in Bengaluru. To expand its customer base and provide rapid access, FreshtoHome has opened outlets in Kempapura, Boopasandra, Koramangala, Brookefields, and TC Palya, among other locales. In addition, to boost micro-entrepreneurship and small enterprises, the brand will open around 100 additional outlets and partner with delivery partners in these cities.
Over 150 towns across Punjab, NCR, Uttar Pradesh, Rajasthan, Kolkata, Maharashtra, Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, and Kerala will benefit from the company’s product expansion. In addition, FreshToHome has a network of over 3000 fishermen and farmers spread throughout 300 coasts and farms in India.
“Enabling delivery of fresh fish and meat that is preservative-free and free from any form of chemicals is the core of our brand vision. The retail store launch further strengthens our vision to have an omnichannel presence and deliver convenience to our customers and quality. Soon, we will be opening doors to customers in more locations,” said Shan Kadavil, founder, FreshToHome.
“Given the market’s great potential and the rise in demand for quality meat and seafood, we aim to provide customers with products at affordable rates and at their convenience,” Kadavil said. He went on to say that chicken is the most popular product among customers in major Indian cities.
FreshToHome’s technology-enabled commodities exchange network cuts out the middleman, allowing fishermen and farmers to electronically auction their catch to vendors who sell it within 24 to 36 hours after sourcing. In addition, the company maintains an end-to-end cold supply and 120 quality checks that include standard chemicals, antibiotics, and preservatives.
The company claims to be the largest fully vertically integrated e-commerce platform for fresh fish and meat globally, delivering over two million orders per month in India and the UAE.