French digital payment company Worldline announced its entry into the direct merchant acquisition business in India. They’ve introduced a new business application on their next-gen Android-powered smart terminals to help merchants accept payments, reconcile daily sales, access business loans, and provide pay-later options to customers.
Until now, Worldline had not been involved in merchant acquisition within the Indian market. They primarily collaborated with banks, who handled merchant acquisition, while Worldline focused on deploying and managing the terminals.
“Some of the key (merchant) segments that we will be pursuing are groceries, supermarkets, electronics, mobile, white goods, bakery, quick service restaurants, departmental stores, stationery and pharmacies. There are fresh opportunities emerging in the offline space as new merchants in smaller towns and cities seek digital payment capabilities,” said Ramesh Narasimhan, chief executive officer – India, Worldline.
Worldline will continue to work alongside banks rather than competing with them, recognizing the ongoing importance of banks to merchants, as stated by Narasimhan.
