Cloud-based foodtech and payments startup Foodics has signed a strategic agreement with Riyadh-based virtual drive-through startup n.go.
Customers can order from food and beverage brands and pay through the n.go app. When a certain customer’s car enters the pickup zone, the merchant is notified, and the customer can then pick up their orders without stepping out of their car.
With this partnership, Foodics’ customers can use the n.go app, which will offer new sales channels for curbside pickup and virtual drive-throughs, helping restaurants and cafes increase their revenues.
N.go will facilitate restaurants and cafes to learn about customer preferences to provide better services and increase customer loyalty through insights and analytics.
“Through this integration, Foodics’ clients will be able to serve existing customers, as well as acquire new ones who prefer in-restaurant or curbside pickups,” said Ahmad Al Zaini, Co-founder and CEO of Foodics.
The n.go platform, founded in 2021, enables restaurants to reduce operational work and eliminate manual work and its associated errors.
“This collaboration will extend n.go to extend its footprint and reach new customers and restaurants,” said Mazen Ghalib Al-Abdullah, Founder and CEO of n.go.
Foodics was founded in 2014 and has since handled more than six billion orders and raised $170 million in a Series C round last year. N.go operates in 28 cities around Saudi Arabia and the United Arab Emirates. It is raising funds and has completed a $1.8 million (SAR 7 million) investment round to expand in the UAE and beyond.