Fire-Boltt announces its entry into the Southeast Asian market. To launch its operations in Singapore and Vietnam, the company has partnered with SmartechSG Private Limited.
The move is a part of Fire-Boltt’s plans for growth and expansion globally. Fire-Boltt recently expanded into the UAE market, where the entire line of its products was met with a phenomenal response.
Speaking about the announcement, Arnav Kishore, Founder & CEO at Fire-Boltt, said, “International expansion has always been one of the priorities of Fire-Boltt, especially now with the start of home-grown production under “Make in India” initiative”. This is a proud moment for an Indian brand to be available in international markets to serve consumers across the globe. The kind of response we have received from our customers is overwhelming which helps us work even more aggressively toward innovation and fulfilling the needs of the consumers. We look forward to achieving bigger milestones in the near future.”
Adding to the excitement, Aayushi Kishore, Co-Founder, Fire-Boltt, said, “We are thrilled to announce our expansion into the South Asian market. We have handpicked our top-selling products like Visionary, Invincible, etc., in line with the research we carried out in these markets. We have also carried out changes to the display screen, language availability, marketing messaging & even packaging to be suitable for each of these markets. Going by the phenomenal response we have received so far; we are encouraged to expand further in the South East Asia and the APAC region. We are also working actively on consumer feedback for design principles from some of these markets to bring in the best for our customers in India and globally.”
Commenting on the launch, SmartechSG Pte Limited said, “We are proud to be chosen by Fire-Boltt to launch its South-East Asia operations. This global smartwatch brand gives customers excellent options of feature-rich smartwatches at unbeatable price points.”
Fire-Boltt has successfully launched over 70 smartwatches in the past 12 months. The Indian market responded incredibly well to its recently released smartwatches, Gladiator and Supernova. Within a few hours of their launch, both smartwatches ran out of stock.