Flipkart-backed fintech startup Super.money announced on Tuesday that it has acquired checkout financing platform BharatX in an all-cash transaction. However, the company has not disclosed the financial details of the deal.
Since its launch last year, Super.money has expanded its payment and credit offerings. With this acquisition, the company aims to roll out checkout financing for direct-to-consumer (D2C) and e-commerce brands, including Flipkart. It will initially focus on consumer durables, offering a credit line through the Unified Payments Interface (UPI).
“This is largely a tech acquisition. We want to play this out via equated monthly installments (EMIs) and buy now, pay later (BNPL), largely for products such as consumer durables. The idea is to bring our depth on UPI and leverage what they have done on checkout financing,” said Prakash Sikaria, chief executive officer (CEO), Super.money.
The company stated that BharatX’s core team will collaborate closely with Super.money, integrating their technology into the platform.
Sikaria aims to launch the product in the first quarter of the financial year 2026 (Q1FY26).
Super.money currently ranks as the sixth-largest third-party application provider (TPAP) on the Unified Payments Interface (UPI). The company has introduced fixed deposit (FD) and credit products, along with a secure co-branded credit card, and has amassed a user base of over 10 million.
Super.money plans to introduce a secured Buy Now, Pay Later (BNPL) offering, marking a first in the category.
Meanwhile, BharatX has collaborated with over 200 brands to provide checkout financing options and has four banking partners, as listed on its website.
Sikaria also mentioned that his company is in discussions with most of the brands previously onboarded by BharatX.
“We have not concluded the agreement migrations or the discussions with the brand. But, you will see a significant share of the D2C pool coming along as part of this discussion,” he said.
On banking partnerships, he said that the firm will look at new partners to extend the offering.
“I think their terms are very different from how we work with banks. So, we will operate at our terms, which will mean a new set of partners. Today, we work with 20-25 partners, so I don’t think partnership is an area we worry about,” he added.
Founded in 2019, BharatX has secured $4.75 million in funding to date, according to market intelligence platform Tracxn.
Checkout or embedded financing allows customers to split their payments into installments while purchasing partner brands.
“The approach is to eventually distribute various kinds of financial services. The way we think about BNPL or EMIs is that it becomes an introductory product for a lot of our consumers. It is the first financial services product they took from our stable and later on end up taking others,” he explained.
