ZILO, an emerging fashion tech platform, has raised $4.5 million in a seed funding round led by Info Edge Ventures and Chiratae Ventures. This capital will support ZILO in achieving product-market fit while continuing to strengthen its innovative hybrid supply chain, deepen brand collaborations, and scale operations beyond Mumbai into other major Indian cities by year-end.
ZILO is pioneering a new fashion retail model that blends the convenience of online shopping with the flexibility of offline experiences. By delivering trendy, in-demand outfits from top brands—like Levi’s, Puma, Snitch, AND, Biba, and more—within 60 minutes, ZILO simplifies last-minute fashion needs. Moreover, the platform offers only current-season, high-demand styles, deliberately avoiding outdated inventory to ensure freshness and relevance.
What distinguishes ZILO from other fashion delivery platforms is its emphasis on “convenience and flexibility.” Shoppers can return items immediately upon receiving them. The “Scheduled Home Trials” feature allows users to try multiple sizes at home. A style runner waits up to 30 minutes for customers to make their selections, with returns processed on the spot. “The delivery is only completed once you confirm and sign off.”
India’s quick commerce market has surged from $0.5 billion in FY22 to $3.3 billion in FY24—a more than 4x increase in just two years. Meanwhile, nearly one in three urban Indian consumers actively use these platforms for their regular grocery needs, reflecting a significant shift in how they perceive convenience. As a result, with rising consumer demand for instant access to trend-driven fashion and lifestyle products, the quick commerce landscape is evolving rapidly to meet new expectations.
ZILO, rather than focusing solely on speed, aims to deliver a “seamless, personalised fashion experience that simplifies decisions on ‘what to wear,’ offers flexibility on ‘when to get it,’ and convenience on ‘where to try.’” Its standout features like Home Trials enable shoppers to browse, try, and return clothing in one smooth interaction, while tools like Ask ZILO offer curated style suggestions and the Style Planner helps users effortlessly coordinate outfits—even for last-minute needs.
Padmakumar Pal, Co-Founder & CEO of ZILO and former Vice President of Flipkart and Myntra said, “We founded ZILO to bring intentionality back into online fashion. Zilo is creating a space which has the best blend of Online and Offline retail experiences, where speed, quality, and curation can coexist. The current landscape is cluttered, overwhelming and less reliable, especially for the discerning consumers who value both convenience and style. Our platform is designed to cut through the noise, make discovery joyful again, and deliver fashion the way it should be—seamless, reliable, and curated. Zilo will offer the bestdigital marketplace platform for top fashion brands to do storytelling and offer fresh collections, delivered directly from their store to the customer’s door.”
“ZILO was created to solve a real consumer pain point,” says Bhavik Jhaveri, Co-Founder & CIO of ZILO and second-time entrepreneur. “Power shoppers today make over 25 fashion purchases a year. The issue isn’t a lack of intent—it’s the lack of time, patience, and trust. Most retail formats today, whether offline or online, are built for scale, not for experience. They’re fragmented, impersonal, and inefficient. At ZILO, we’re rebuilding the experience from the ground up. Take returns, for example, why should a customer have to wait for a second pickup just to send something back? With Scheduled Home Trials, we combine delivery and returns into one smooth interaction. Our goal is to make discovery and decision-making faster, simpler, and more intuitive for today’s fashion consumer.”
ZILO launched its operations in Mumbai with a hybrid supply chain that blends dark stores with exclusive brand outlets, enabling highly reliable, hyper-local fulfillment. The platform strictly avoids outdated inventory, offering only fresh collections and top-selling items to ensure customers always have access to the latest trends and most sought-after styles. By the festive season, ZILO aims to feature over 250 brands and close to 100,000 styles, expanding its offerings to include footwear, watches, bags, accessories, and fashion jewellery. With this expansion, the brand is on a mission to redefine fashion retail in India—not just through speed, but by delivering trust, delight, and greater control to its customers.
Kitty Agarwal, Partner at Info Edge Ventures, said, “We are thrilled to back Padmakumar and Bhavik at Zilo as they rewrite the rules of fashion discovery and commerce for the quick-commerce age. The founders bring strong operational discipline with bold ambition—exactly what this space needs. Our other quick-commerce investments have proven three constants for the consumer: speed sparks adoption, personalization grows conversions & basket size, and trust in consistent delivery fuels loyalty and frequency. Zilo aims to deliver on all three fronts with 60-minute delivery, home trials, instant returns, and a hand-picked curation of the best brands. We’re confident they will set the new standard for convenience, customization, and confidence in fashion.”
Anoop N. Menon, Chiratae’s ConsumerTech Lead, said, “As early investors in the fashion space through Myntra and omnichannel plays led by FirstCry and Lenskart, we have seen both the potential and limitations of the current fashion platforms compared to other categories. Discovery, customer experience, and assortment for the discerning customer in Metro/Tier-1 are broken in fashion, and hence the limited penetration of online channels. Zilo looks to establish a new platform indexed on experience and convenience and build a loyal online channel for this segment.”
ZILO is leading this transformation, purpose-built to tackle the specific challenges of fashion discovery and fulfilment in an era where speed, curation, and immersive experiences are paramount.
With a carefully curated portfolio of over 250 leading brands, personalised style suggestions, and flexible delivery options—including the freedom to shop, try, and return items at the time and place most convenient for the customer—ZILO is redefining how urban India engages with fashion. Rather than merely adapting to the rise of quick commerce, the fashion tech platform is actively shaping the future of urban fashion retail, making it more thoughtful, dependable, and effortlessly enjoyable.
