Fairdeal.Market, a B2B quick commerce platform, has raised $15 million in a Series A funding round led by Bertelsmann India Investments, with participation from WaterBridge Ventures and Incubate Asia Fund.
The startup plans to utilise the fresh capital to expand its dark store network, strengthen its technology and data infrastructure, deepen retailer engagement, and enhance last-mile delivery capabilities. At present, the platform operates across the Delhi-NCR region.
Founded in 2022 by brothers Prateek Bansal and Yash Bansal, Fairdeal.Market focuses on enabling faster and more reliable inventory access for kirana stores through a technology-enabled B2B quick commerce model. The platform currently delivers more than 1,000 SKUs to retailers within 60 minutes by combining real-time inventory visibility, transparent pricing systems, and rapid fulfilment operations.
Prateek Bansal said, “India’s kirana stores are the backbone of the country’s retail economy, yet the procurement infrastructure serving them has barely evolved in decades. The inefficiency isn’t incidental; it’s structural. If we can help millions of small retailers operate better every day, the impact will go far beyond commerce, it will strengthen local economies across the country.”
According to the company, it has scaled to more than 20,000 active retailers across Delhi-NCR over the last six months. The startup stated that its operating model is specifically designed around the replenishment frequency and operational requirements of kirana retail businesses.
Yash Bansal said, “We started Fairdeal with a simple belief that every retailer, no matter how small, should have access to reliable inventory and the ability to grow with confidence.”
Following the latest funding round, the company is now preparing to expand beyond Delhi-NCR into additional metropolitan markets across India. The startup aims to scale its network to more than one lakh retailers during the current financial year.
Rohit Sood said, “FairDeal is building a new operating model for wholesale procurement in India. What Prateek and Yash understood early was that quick commerce in wholesale is not just about convenience; it fundamentally improves inventory turns, shelf efficiency, and replenishment reliability for kirana stores.”
The funding reflects the growing momentum within India’s B2B commerce and retail technology ecosystem, where startups are increasingly leveraging data infrastructure, quick commerce logistics, and supply chain digitisation to improve operational efficiency for small retailers and strengthen local retail economies.
