Faasos, Rebel Foods’ in-house brand, has announced that it has reached the 500-restaurant mark in ten countries, making it the world’s largest Indian-origin QSR chain.
In 2021, Faasos expanded into seven new countries: the UK, Singapore, Malaysia, Thailand, Hong Kong, the Philippines, and Bangladesh. In the recent quarter, the company added 55 new internet restaurants and 50 new cities in India, motivated by an 80% consumer repeat rate and a sustained focus on customer love and taste.
Within months of its launch in Bangladesh, Malaysia, Singapore, and Thailand, the brand saw a 7.5X increase in orders and has received positive feedback from customers worldwide.
Faasos is the only organized competitor in the area that offers a diverse range of items while maintaining the consistency and reliability of a large-scale QSR. In addition, the firm is considering releasing new additions from consumer-first initiatives such as party packs, Faasos fit, and select global bestsellers.
In 2022, Faasos hopes to continue to attract new customers and expand into new locations and geographies.
Speaking of this development, Ankush Grover, Co-founder, Rebel Foods says, “Faasos was started out of passion in 2003 and was built as our first cloud kitchen brand under the Rebel portfolio in 2011. Since then, Faasos has received customer love from 10 countries in the last 10+ years. This is a very special milestone for us and our loyal customers, as Faasos is where our Rebel journey started. This journey has contributed manifold towards us reaching the unicorn status. We are the pioneers in personalization, innovation, and transparency in the food-tech space and will continue to serve our existing and newer food missions powered by automation and tech.”
“We have seen great consumer love in all the markets we are present in with great product ratings. In 2022, we want to work on building awareness and salience for Faasos in these markets to grow it further. We’ll also look at the continued increase in footprint in current markets and expand into a few new markets. We are also excited to explore an assorted Global best sellers collection where we pick some of the best-selling products in each of our markets and club them together.”, he further added.