Experiential hospitality brand Evoke Experiences has announced a strategic expansion that represents a significant evolution in its business model.
Renowned for its immersive glamping retreats and cultural tent cities, the company now plans to broaden its footprint in the hospitality sector. To achieve this, it will add a diverse range of experiential properties to its portfolio, further enhancing its offerings and appeal to a wider audience. It is also opening doors to partnerships through asset lease and management collaborations.
With iconic destinations such as Rann Utsav – The Tent City, Statue of Unity Tent City-1, Gandhisagar Forest Retreat, the newly launched Evoke Dholavira, and the upcoming Evoke Ram Bagh in Ayodhya featuring 156 keys, Evoke Experiences has, over time, built a strong reputation for delivering destination-driven stays. Notably, these experiences seamlessly blend luxury with culture, nature, and sustainability, the company stated.
The brand currently manages a total of 750 keys and is aiming to surpass the 1,000-key mark by the end of 2025.
Evoke Experiences is gearing up to launch a new property in Gir, further reinforcing its presence in ecologically rich regions. According to the release, this new site highlights the company’s increasing focus on permanent experiential resorts, marking a shift from seasonal operations to year-round offerings.
In a notable development, Evoke Experiences has extended an invitation to hospitality asset owners and landholders across India to collaborate through long-term lease or management agreements. Leveraging its proven strengths in branding, operations, and storytelling-driven design, the company further aims to transform underutilized or lesser-known destinations into profitable, world-class experiential stays.
“We believe the next wave of hospitality growth in India lies beyond convention. Evoke is not just creating places to stay, we’re building narratives, environments, and economies rooted in local culture. We are now actively looking to collaborate with like-minded owners who see the potential of experiential tourism,” said Bhavik Sheth, chief operating officer of Evoke Experiences.
Evoke Experiences is entering a transformative phase, expanding its footprint with a focus on permanent, year-round experiential resorts.
