Raising Superstars, a Mumbai-based early childhood edtech company has raised $2 million in a Pre-Series A round from BLinC Invest, a venture capital fund focused on investing in the edtech and fintech space.
Raising Superstars is now in its first institutional round. The company plans to use the funds to expand its management team, improve its global presence by localizing content, and invest in technology.
Raghav Himatsingka, Co-Founder & CEO of Raising Superstars, said, “This fundraise is an important milestone for us because it will help us expand our offerings (both vertically and horizontally) and serve our customers better around the world. We are grateful to the BLinC Invest team for expressing confidence in our product. We are excited about what lies ahead.”
In 2020, Raghav and Shraddha Himatsingka founded Raising Superstars. According to the company, early exposure and experiences help children develop emotional and physical health, social skills, and cognitive-linguistic capacities.
It offers educational videos with activities to help parents engage and educate children between the ages of 0-6. The company serves more than 500,000 parents and is present in more than 150 countries. The company has developed an app called “Prodigy Baby” that demonstrates various activities parents can do for their babies, toddlers, and kids without allowing screen time.
“The Early Childhood Care and Education Report 2021 by BLinC Invest depicts a tremendous opportunity in this sector. We believe that Raising Superstars has created a new category in Early Childhood Development by providing a well-researched pedagogy for overall brain development in children between the age group of 0 to 6 years. Our research shows that the activities created by Raising Superstars for early brain development are deeply engaging and will contribute to the student’s future success in school, the workplace, and beyond,” said Amit Ratanpal, founder and MD, BLinC Invest.