Customer experience platform Kapture CX said it had raised $4 million as a part of its latest round of funding led by venture capital firm Cactus Venture Partners (CVP).
According to the company, the funds will be used to expand its presence in international markets, optimize its product offerings, and strengthen its team. Kapture CX, founded in 2014, provides a customer support automation platform to enterprise customers, helping brands improve their customer experience.
The startup helps businesses streamline and automate their customer support over calls, email, chat, WhatsApp, and other social media channels through its solutions.
Its clientele includes ecommerce brands such as Nykaa, 1MG, Zepto, Meesho, and BigBasket, as well as larger corporates such as Tata and Wipro.
“The advent of general intelligence in generative AI models has shaken up the industry. The tailwinds we have been experiencing in the large enterprise segment made us look for the right amount of capital to accelerate our growth trajectory,” said Sheshgiri Kamath, cofounder, Kapture CX.
Kapture CX claims to have on-ground operations in five countries, including the US, the UAE, Indonesia, and the Philippines outside India.
The company has also developed vertical offerings for retail (offline and online), travel, banking, financial services, and consumer durables.
“Kapture CX has all the right ingredients to build a large sustainable SaaS business – a strong founding team, agility to understand and solve customer problems, a robust product suite, and an unwavering persistence to building a high-growth, profitable business,” said Amit Sharma, partner, Cactus Venture Partners.
Cactus Venture Partners raised Rs 350 crore in August last year as part of the first close of its maiden fund to back startups in the cleantech, healthtech, and SaaS sectors.
Kapture CX marks the sixth investment made by Cactus Venture Partners.
