Bengaluru-based cloud kitchen startup Curefoods has acquired the pan-India rights for doughnut and coffee chain Krispy Kreme.
This strategic move will enable Curefoods to expand into North India and take charge of Krispy Kreme’s growth across the country, the company said in a statement.
Previously holding exclusive distribution rights for South India, Curefoods has now broadened its reach by taking over 11 Krispy Kreme outlets in the Delhi NCR region.
These include seven retail stores and four cloud kitchens in prominent locations such as Worldmark Aerocity, Select City Walk Mall in Saket, Ambience Mall in Gurgaon, Promenade Mall in Vasant Kunj, and Mall of India in Noida.
Looking ahead, Curefoods plans to strengthen its footprint in other regions of the country, including western markets like Mumbai.
Following this expansion, Curefoods will operate more than 100 Krispy Kreme locations nationwide, comprising both dine-in stores and cloud kitchens.
Ankit Nagori, founder, Curefoods, said, “With full national rights now under our umbrella, we are excited to build a unified strategy for brand growth, customer experience, and innovation across the country. Delhi NCR is the beginning, and we are committed to scaling Krispy Kreme in a way that’s sustainable, accessible, and exciting for our consumers.”
Nagori founded Curefoods in 2020, and since then, the company has built a diverse portfolio of brands, including EatFit, CakeZone, Nomad Pizza, Sharief Bhai Biryani, and Frozen Bottle. Currently, Curefoods operates over 200 cloud kitchens and offline outlets, offering more than 10 cuisines across 15 cities in India.
In recent months, Curefoods strengthened its brand presence by bringing Bollywood actor Hrithik Roshan on board as both an investor and brand ambassador for its flagship brand, EatFit. Furthermore, the company has repositioned EatFit under a broader umbrella called ‘Kitchens of EatFit.’ This umbrella now houses eight sub-brands: EatFit (EF), HRX by EatFit, Great Indian Khichdi (GIK), Homeplate, Chaat Street, Rolls on Wheels, Millet Express, and Madras Curd Rice Company.
Meanwhile, Curefoods has started gearing up for a public listing. It recently began discussions with bankers to pitch its upcoming IPO and expects to finalize advisers in the coming days. As part of its preparation, the company has already converted into a public entity.
Looking ahead, Curefoods plans to launch its initial public offering in the second half of the financial year 2025–26 (FY26). Backed by Accel, the startup reportedly aims to raise between $300 million and $400 million through its IPO, aligning itself with the growing wave of startup listings anticipated in 2025.
