Creator commerce platform Wishlink has raised $17.5 million in its Series B funding round, and the investment highlights the growing momentum of influencer-driven shopping in India. Vertex Ventures Southeast Asia & India led the round, while existing investors Fundamentum and Elevation Capital also participated, thereby reinforcing their confidence in the company’s long-term vision.
Founded in 2022 by Shaurya Gupta, Divyansh Ameta, and Chandan Yadav, Wishlink connects content creators, consumers, and ecommerce brands through a seamless discovery-to-purchase journey. Previously, the startup raised $7 million in February 2024 from Fundamentum and Elevation Capital, and since then, it has continued to scale rapidly across India’s creator commerce ecosystem.
Wishlink enables consumers to discover and buy products recommended by their favourite creators directly from leading e-commerce marketplaces such as Amazon, Flipkart, Myntra, Nykaa, Meesho, and Shopsy. Moreover, the platform operates entirely on top of social media networks like Instagram and YouTube, which allows it to tap into existing user behaviour instead of forcing audiences to adopt a new content platform.
Co-founder Divyansh Ameta explained that many earlier attempts at content commerce struggled because they tried to build standalone platforms from day one. In contrast, Wishlink focused on integrating commerce where creator-led engagement already thrives, and as a result, the company aligned naturally with how Indian consumers discover products online.
For brands, Wishlink delivers end-to-end sales visibility and therefore enables precise tracking of which products, categories, and price points resonate most with a specific creator’s audience. This data-driven approach helps brands run more targeted collaborations and improve return on marketing spend, while creators benefit from transparent monetisation.
The company plans to deploy the newly raised capital to strengthen its technology stack across creators, brands, and consumers. Accordingly, Wishlink will build advanced editing and monetisation tools for creators, deepen performance intelligence for brands, and simplify the checkout experience for shoppers. Additionally, the creator commerce startup will expand its sales and technology teams to onboard more brands and creators at scale.
Commenting on the investment, Nikhil Marwaha, Partner at Vertex Ventures SEA and India, noted that consumer buying behaviour is rapidly shifting toward influencer-led discovery and purchase. He added that Wishlink stands out because of its technology-enabled platform and strong focus on creator retention, which together deliver meaningful value to brands and consumers alike.
Currently, Wishlink reports over 40,000 monthly active creators who generate more than 300,000 pieces of content every month. These creators collectively drive over 6 million orders and contribute to more than Rs 350 crore in monthly sales for partner brands and e-commerce platforms. Furthermore, the creator base spans micro-influencers to large creators with millions of followers across Tier II, III, and IV cities, which underscores the platform’s deep reach beyond metro markets.
As influencer-led commerce commerce continues to reshape how Indians discover and purchase products, Wishlink’s latest funding round positions it strongly for the next phase of growth. By building commerce directly on top of social platforms and empowering creators with data and tools, the company is well placed to capitalise on the expanding creator economy and drive sustainable value for brands and consumers alike.
