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HomeStart UpCreator-focussed startup Wishlink bags $7mn from Fundamentum, Elevation Capital

Creator-focussed startup Wishlink bags $7mn from Fundamentum, Elevation Capital

Wishlink, a startup focusing on creator-led commerce, secured $7 million in its recent funding round. Fundamentum Partnership led the funding, with existing investor Elevation Capital also participating. 

The startup will use the funds to expand the core ‘fashion’ category, aiming to onboard 15,000 content creators and 1,000 brands by year-end.

The funds raised will not only support category expansion in ‘fashion’ but also enhance the user experience. Wishlink plans to venture into additional segments such as beauty and personal care, home decor, and health and fitness.

Founded in 2022 by ex-IIT Delhi alumni Shaurya Gupta, Divyansh Ameta, and Chandan Yadav, Wishlink is a discovery-focused commerce startup. It empowers creators to engage in commerce through their content by providing them with a personalized digital storefront that features multiple brands. The platform has developed a range of products to simplify content creation workflows for creators.

“Since our inception, we have seen a very strong user behavior of relying on creators to make purchase choices. Creators add value by curating the most relevant products from millions of products listed online, give authentic reviews, and provide inspiration on how to use or style the product,” said Shaurya Gupta, cofounder, and chief executive officer of Wishlink.

The company is nearing a monthly gross merchandise value (GMV) of nearly Rs 100 crore. Currently, it collaborates with over 2,000 content creators and has partnerships with more than 250 brands.

“As Wishlink’s progress demonstrates, there is a huge opportunity in content-creator-led commerce where creators’ conviction for brands is intrinsic to the overall brand story and growth,” said Ashish Kumar, cofounder and general partner of Fundamentum Partnership.

The startup’s previous funding round was in October 2022, where it secured $3 million in a seed funding round. Elevation Capital led the round, with additional participation from angel investors.

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