Pep, an online marketplace for content that focuses on mobile users, has secured $2.5 million in seed funding. Investors include India Quotient, Vidit Aatrey, Sanjeev Barnwal (Meesho founders), Kunal Shah (Cred), and Farooq Adam (Fynd).
The funding round also had contributions from Parag Bhide, Sambhav Mehrotra, Sridhar Subramanian, Ravindra Yadav, and Sargun Gulati.
These funds will speed up Pep’s goal of organizing and making content accessible and affordable in various formats and categories. Pep aims to change how people find, buy, and create content.
“We are building a new-age content marketplace that is changing the way we consume or create content. With our mobile-only approach, we enable people to sell content in a few clicks, directly monetize their knowledge, and reduce dependency on conventional ad-based income. Using personalized machine learning algorithms, our consumers discover and buy the right set of content at affordable prices with a no-regret mindset,” said Nav Agrawal, co-founder and CEO of Pep.
Pep allows users to discover, buy, and earn from a variety of content and services, spanning live sessions, videos, one-on-one consultations, PDFs, and audio. It covers a wide range of interests, from cooking and DIY to fashion, devotion, health and fitness, and personal finance.
“We are excited to back Nav and Swapnil again to build the Amazon of digital goods and services. With the fast-paced digitization of the world around us, we see a huge Total Addressable Market (TAM) waiting to be unlocked,” said Madhukar Sinha, Partner of India Quotient.
With this seed funding, Pep is positioned to disrupt the digital content and services market, offering creators and consumers a curated platform to explore, share, and monetize their expertise.
