Clarks Collection, one of India’s fastest-growing mid-scale hospitality brands, has announced the opening of its latest property, Clarks Collection Uttarkashi. Strategically positioned with strong connectivity to neighboring states, the hotel aims to cater to the rising influx of religious and leisure travelers visiting the region.
Notably, the launch marks an important milestone in the brand’s continued expansion across Tier-II and Tier-III destinations. At the same time, it underscores Clarks Collection’s focus on emerging tourism markets with strong growth potential. With no established branded mid-scale or premium hotels currently operating in Uttarkashi, the brand stands to gain a first-mover advantage in the area’s evolving hospitality ecosystem.
The property offers 48 thoughtfully designed rooms across multiple categories, combining modern aesthetics with functional comfort. In addition, guests can access an all-day dining restaurant serving a range of multi-cuisine offerings, along with a banquet hall designed to host social functions and events. Together, these facilities deliver a complete hospitality experience under one roof.
Meanwhile, Uttarkashi, widely recognized as both a spiritual and adventure destination, serves as a key gateway to Gangotri and several prominent pilgrimage sites. Consequently, the launch aligns closely with Clarks Collection’s strategy to deepen its presence along important religious circuits while capitalizing on the growing demand for branded accommodation within India’s expanding mid-market segment.
Commenting on the launch, Prakash Bedi, Vice President, Clarks Collection, said, “Uttarkashi represents an emerging market that has remained underserved in terms of quality hospitality. With this opening, we aim to offer our signature Clarks experience—warm service, refined comfort, and exceptional value—to both domestic and regional travelers.”
He further added, “The property also strengthens our brand’s presence in Uttarakhand and complements our ongoing expansion across key Tier-II and Tier-III cities, where demand for branded hospitality is on the rise.”
The opening of Clarks Collection Uttarkashi reinforces the group’s commitment to expanding its footprint across India’s high-potential markets. By blending its legacy of trusted hospitality with a contemporary mid-scale positioning, the brand continues to align with the evolving expectations of today’s travelers while unlocking growth opportunities in underserved destinations.
