Mumbai-based Chrome Hospitality, the casual dining restaurant chain, plans to expand its footprint across India with a financial cap of INR 50 crore in the next financial year 2023-24.
The brand plans to add eight new outlets for its marquee brands across India and launch five new brands. Chrome Hospitality will launch more locations in Mumbai and expand its presence in Goa, Jaipur, Delhi, and Hyderabad in the upcoming financial year as it targets a mix of metro and non-metro cities to close the hospitality industry‘s “experiential scaling” gap.
With its launch in 2019, Chrome Hospitality has significantly impacted Mumbai’s all-day fine-dining space. In 2022, the brand witnessed exponential growth, building 1,000,000 sq ft of hospitality space in India and opened five new restaurants in Mumbai under the Chrome Hospitality brand. As a pioneer in the field, the group boasts of managing some of the city’s most unique F&B outlets, including Demy, Donna Deli, Shy, EVE, Blah, and Kyma.
Talking about the years it has been, Pawan Shahri, co-founder of Chrome Hospitality, said, “When we launched Chrome Hospitality, we knew we wanted to deliver dining experiences like never before, and 2022 took us one step closer to our vision. We not only launched five new restaurants but also pioneered initiatives that were industry firsts. We are just getting started and are excited about all that is in store for 2023. We are aiming to expand our footprints across metros and non-metros alike, and increase our total restaurant count from five to eight in the next five years. We are confident in the consumer potential of India and are betting big on both the metro and non-metro cities. We are also venturing into the boutique hotel space with our first property in Goa launching in early 2023 and will look at scaling this segment as well.”