Child personal care brand Tuco Kids has secured $4 Mn (INR 35.27 Cr) in a Series A round of funding led by RTP Global.
The round also witnessed participation from MG Investments, along with existing backers Whiteboard Capital and Fireside Ventures.
Tuco Kids cofounder Chanakya Gupta said, “Our primary investment will go into marketing, awareness and distribution, research, and distribution of new products. Rolling out new categories and team building are aligned next.”
Founded in 2023 by Aishvarya Murali, Tuco Kids provides a diverse range of personal care products designed for children aged 3–13 years. Its portfolio features soaps, lotions, body mists, shampoos, gels, and more, along with a beauty segment that includes kajal and beetroot tints.
“We want to deploy in building the kids category under personal care across our own D2C platform, marketplaces, quick commerce, and then eventually by the next year sometime into offline space, selected offline space,” the cofounder added.
Notably, Gupta joined as the child personal care brand’s cofounder in February this year. He previously served as the business head at Cult Play (formerly Fitso) and as the group chief human resource officer at Curefit.
The child personal care brand distributes its products through its own website, along with e-commerce and quick commerce platforms such as Amazon, Flipkart, Blinkit, and others.
In terms of the startup’s reach, Gupta claimed that, “In the last 12 to 14 months, we would have served close to 200K mums, in the scale of our customer segment. This is divided across marketplaces and in our own channel.”
Earlier, in September 2024, Tuco Kids secured $2 Mn in a seed round co-led by Fireside Ventures and Whiteboard Capital.
Although the startup has been operating in the market for over two years, the cofounders chose not to disclose details about its topline and bottom line performance.
However, Gupta said that, “I think our target by another 18 months is to get into the INR 100 Cr club, as per our growth trajectory.”
The kids-focused BPC segment presents significant growth potential, as only a handful of brands, such as Johnson’s Baby and The Moms Co., primarily cater to children. Larger players like Mamaearth and Himalaya offer kids-specific products as part of their broader personal care portfolios.
Meanwhile, babycare-focused quick commerce startup Peeko recently came out of stealth and raised $3.2 Mn (INR 28 Cr) in a seed round led by Stellaris Venture Partners in August 2025.
