CGH Earth’s managing director, Michael Dominic, believes that the company’s success in Kerala stems from their presence in key tourist destinations throughout the state, which enabled them to provide significant itineraries of connected hotels to their international customers visiting Kerala.
As a result, their top objective and agenda is to find properties in states like Tamil Nadu and Karnataka, where they now have a moderate presence, so that they may establish similar itineraries around a circuit there.
“Having isolated properties in a few places would not help. We have to connect them through connected itineraries,” he said.
Dominic stated that they would consider buying buildings or collaborating with owners through various revenue sharing or lease business models to fill in the gaps in states such as Karnataka and Tamil Nadu. CGH Earth has two properties in Tamil Nadu and Puducherry, as well as one in Karnataka.
“It is easy to cater to international customers if you have itineraries connecting a circuit,” he said.
He added that, in order to focus on growth and expansion, the hotel company recently separated its portfolio into two independent divisions: Wellness Hotels and Leisure Hotels. While Ayurveda and Wellness tourism will gain popularity in Kerala in the future years, Dominic stated that CGH will remain a player in the high-end Wellness category rather than diluting their offerings.