ByteDance is aiming for around 20% revenue growth in 2025, even amid concerns about a potential global economic slowdown—a rate that could bring its global business nearly on par with Meta Platforms.
According to sources familiar with the company’s financial outlook, TikTok’s parent company projects its revenue will rise from approximately US$155 billion in 2024 to about US$186 billion in 2025. This continues a trend of consistent 20%+ annual growth and brings ByteDance within striking distance of Meta’s estimated US$187 billion in revenue for the same year.
The company now reports having over four billion monthly active users across its suite of apps—comparable to Meta’s user base—according to the same sources, who spoke on condition of anonymity due to the confidential nature of the information.
TikTok’s rapid rise has drawn intense scrutiny, especially after the Biden administration initiated efforts to ban the Chinese-owned platform in the U.S. over national security concerns. Former President Trump is now allowing ByteDance time to negotiate a potential sale of TikTok—a process that could take months and has already attracted interest from major players like Amazon and Oracle.
Despite the looming threat of a U.S. ban, ByteDance continues to grow its global business, with TikTok expanding rapidly across international markets. Although the company set a slightly lower growth target for 2025 compared to last year’s 29%, executives note that they may adjust the target as they gain better clarity on business performance.
SoftBank Group’s Vision Fund raised ByteDance’s valuation to over US$400 billion last year, citing the company’s expanding role in generative artificial intelligence. According to Bloomberg News, other major investors like Fidelity Investments and T. Rowe Price Group have also increased their valuations, pegging ByteDance at more than US$410 billion and US$450 billion, respectively.
However, the company’s overall growth has slowed significantly since 2023. Douyin, ByteDance’s flagship video platform in China, is facing declining consumer activity and reduced advertising spend amid economic headwinds in the country. As a result, TikTok—its international counterpart—has increasingly become the primary driver of revenue growth.
