Burger Singh is expanding into India’s tier-2 and tier-3 cities, with plans to open 80 new locations by the end of FY-23. Cities like Jabalpur, Guwahati, and Saharsa and existing cities like Chandigarh, Lucknow, and Gurgaon are all on the brand’s expansion radar.
During the pandemic, the QSR chain established its 50th location in December 2021, signalling a rapid increase in brand growth, with annual revenue increasing 400%.
“We are looking for young, hungry entrepreneurs who are interested in partnering with us in promoting Indianised burger brands, thereby creating a legacy of Indian burgers,” said Kabir Jeet Singh, founder and CEO, Burger Singh.
The annual spending of middle-class households on fast-food restaurants in India’s tier-2 and 3 cities has increased by 108% in the previous two years, according to the Associated Chambers of Commerce and Industry of India (Assocham) (from INR 2,500 to INR 5,200).
“Due to the increase in nuclear families, infrastructure growth, higher disposable incomes, working women and changing lifestyles, there is a steep rise in QSR spending patterns in these cities. In many ways, they are the future of the Indian fast food industry, and we aim to bring our unique offerings of Indian fusion burgers to this new consumer cohort,” said Singh.
Burger Singh has seen strong business in tier-2 cities, lower operating costs and dine-in orders exceeding online orders. Because there are no commissions connected with discounting, sales in physical stores are higher. With three locations and a food truck in London, the brand also has a global market presence.