Bengaluru-based beauty services startup Dazzl has raised $3.2 Mn (approximately INR 29 Cr) in a seed funding round, as Stellaris Venture Partners led the investment.
Additionally, the round attracted participation from prominent angel investors, including Ritesh Agarwal, Maninder Gulati, Abhinav Sinha, Sameer Brij Verma, and Abhishek Bansal.
Founded by former Nexus Venture Partners vice president Komal Solanki and ex-OYO executive Ashish Bajpai, Dazzl provides on-demand beauty and wellness services at home. Specifically, the startup concentrates on quick beauty services such as blow-dries, head massages, and pedicures, with trained professionals reaching customers within 10 minutes.
Going forward, Dazzl will deploy the newly raised capital to pilot its services across selected micro-markets in Bengaluru, while simultaneously building scalable local operations and investing in technology and professional training systems.
Notably, Dazzl launched operations just last month and is currently active in a single micro-market in Bengaluru, beginning with Bellandur. Moreover, the startup plans to expand into adjacent micro-markets across the city in the coming months, depending on consumer demand and population density.
“Consumer behaviour has clearly shifted towards immediacy, and we believe this expectation is now extending from products to services. Dazzl is building a fundamentally new operating model for beauty and wellness that is designed for everyday use, speed, and reliability,” said Naman Lahoty, partner at Stellaris Venture Partners.
In contrast to appointment-based beauty platforms, Dazzl targets frequent and last-minute use cases. At the same time, the company operates a supply-led model, through which it controls hiring, training, and daily operations to maintain service consistency.
“What should be about looking and feeling your best has quietly turned into a chore for today’s urban consumer,” said Solanki of Dazzl. “It now demands days of advance planning—aligning calendars, waiting for slots, and reorganising your day around a service. Dazzl removes that friction entirely.”
Meanwhile, the startup reports strong early customer feedback, particularly from users who want to fit short self-care services into unpredictable routines, including working professionals and young parents.
In the competitive landscape, the startup goes head-to-head with players such as recently listed Urban Company and Yes Madam. Importantly, its largest rival, Urban Company, commands a dominant position in the fast-evolving quick house-help segment and has raised more than $550.5 Mn in private funding, in addition to launching an INR 1,900 Cr IPO.
Dazzl’s early funding success highlights growing investor confidence in hyperlocal, on-demand service models. As consumer expectations increasingly shift toward speed and convenience, Dazzl’s supply-led and immediacy-focused approach positions it to carve out a differentiated space in India’s competitive beauty and wellness services market.
