Baby-focused quick commerce startup Kiddo has raised Rs 12.5 crore in a pre-seed funding round led by Campus Fund, with several strategic angel investors also participating. The startup plans to use the fresh capital for customer acquisition, expanding its dark store network across Delhi NCR, technology and product development, and team building.
Founded last year by Ankit Kawatra, Kiddo operates in the baby care and parenting essentials segment. The platform combines rapid delivery with life-stage-based product recommendations designed to help parents find products suited to their children’s changing needs.
According to industry estimates, India’s baby care market was valued at $31 billion in 2022 and could reach $56 billion by 2029. The market could grow at a compound annual growth rate of 13 percent to 14 percent during this period, supported by rising demand for baby and parenting products.
Since launching, Kiddo says it has built a catalogue of more than 30,000 SKUs across baby essentials, fashion, and related categories. The company currently serves customers across Delhi NCR, with a focus on premium households. Furthermore, Kiddo plans to expand its dark store network by the end of the year. The startup also claims that its blended gross margins exceed those typically generated by horizontal grocery quick commerce platforms.
Meanwhile, Kiddo operates in an increasingly competitive baby and kids’ commerce market alongside players such as FirstCry, AllThingsBaby, and OZi. These companies are also targeting the growing demand for specialised products and convenient shopping experiences for parents.
Gurugram-based OZi raised $3.3 million in seed funding from Blume Ventures in October last year. Later, the company secured $6.2 million in a Series A round led by RTP Global in March this year. OZi offers more than 15,000 products and promises delivery within 60 minutes.
Similarly, Bengaluru-based Peeko raised $3.2 million from Stellaris Venture Partners in August last year before closing a Rs 67.4 crore Series A round led by Chiratae Ventures in August 2026. Its product portfolio covers baby apparel, toys, gear, and consumables.
At the same time, established companies are increasing their focus on the baby commerce segment. FirstCry, for example, has been expanding its faster-delivery initiatives as Indian parents increasingly seek convenient and quick solutions for their parenting needs.
