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Australian brand Anko to enter the Indian market

Anko, an Australian brand known for its household goods, has appointed Pulkit Bansal to lead its India operations as it plans to enter the Indian market.

According to the company, there is currently a need gap in the Indian market owing to the lack of high-quality brands in categories like toys, small furniture, and home and kitchen. Anko aims to bridge this gap for Indian customers by making trendy styles accessible at an amazing price.

In his new role, Pulkit will be responsible for developing and executing the Anko India strategy, managing operations, and building the right people to support the expansion and scaling of the Anko India business.

“Anko is a household name in Australia, and I am excited to showcase this brand to the Indian consumer. The brand stands for on-trend designs, great quality, and affordable pricing. This unique combination is sure to delight the Indian consumers,” said Pulkit Bansal. 

Consumerism in India is at an all-time high, and there is a huge demand for aspirational products from the growing middle and upper middle class. Anko is uniquely positioned to serve this segment with its specialized homeware, and we are looking forward to an exciting launch,” Bansal added.

Bansal formerly served as the head of Samsung India’s online direct-to-consumer business. He has held important leadership roles with top companies, including Ola Cabs, Flipkart, and ITC Ltd., where he contributed to building sustainable and long-term business growth.

Anko is considering entering the Indian market through direct-to-consumer (D2C) channels. By early 2023, the company’s wide range of products will also be available on select online marketplaces, according to a statement from the company.

As part of the Anko global expansion strategy, Wesfarmers Limited, the company that owns the brand, has made Anko available in several countries outside of ANZ through several strategic partnerships.

Anko was developed in 2017 and is stocked in Kmart Australia departmental stores. The retail brand has offices in China and India and vendor partners across Asia while having its global headquarters in Australia.

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