Athleisure startup BlissClub has raised Rs 160 crore in a funding round led by Singularity AMC, with existing backers Elevation Capital and Eight Roads Ventures also increasing their investments in the company. Founder Minu Margaret and her husband, Meesho cofounder Vidit Aatrey, participated in the round with personal capital.
BlissClub will deploy the fresh funding to broaden its product portfolio, expand its offline retail network, strengthen product development and invest in technology supporting its direct-to-consumer business.
Margaret said BlissClub expects to close FY26 with around Rs 200 crore in net revenue while bringing its losses down to the lower single digits, moving the business closer to breakeven.
“We continue to improve profitability while growing over 60-65 percent year-on-year. Running a consumer brand is about managing the top line, bottom line and balance sheet together,” she said.
Founded in 2020 as a women’s activewear brand, BlissClub has since developed into a broader athleisure company. The startup entered menswear earlier this year and is now preparing to introduce denim, which Margaret described as one of its biggest product bets following more than three years of development.
Online channels continue to account for the bulk of BlissClub’s business, contributing 80-85 percent of its revenue. Nearly 80 percent of its online sales come through the company’s own website and app, while marketplaces contribute the balance.
Offline sales currently account for around 15 percent of revenue. The company plans to increase its retail presence across India’s leading metropolitan and tier-I cities while maintaining its focus on its direct-to-consumer channel.
“We’re still young in offline retail. The focus is on going deeper in the cities we’re already present in before expanding further,” she said.
BlissClub currently has a presence in Bengaluru, Delhi, Mumbai, Hyderabad and Pune. Alongside expanding its physical retail network, the company plans to continue investing in technology and product development.
On competition within the athleisure market, Margaret said BlissClub’s differentiation is centred on its product-led strategy rather than competing primarily on price.
“Repeat rates are what determine whether a consumer brand succeeds over the long term. We’ve invested heavily in building proprietary fabrics and working directly with mills, which gives us greater control over quality, innovation and cost,” she said.
The funding round also stands out because Margaret and Aatrey invested personal capital alongside institutional investors. Athleisure startup said the participation reflects their long-term conviction in the company’s next stage of growth.
