Amplience, a London-based startup provider of headless content management solutions, has secured €37.9 million in funding to strengthen its platform and advance its product roadmap, delivering enhanced value to enterprise clients across EMEA and North America.
The funding, provided by AshGrove’s €650 million Specialty Lending Fund II, will fuel Amplience’s growth plans and platform improvements.
This latest investment brings the company’s total funding to more than €249 million.
Bart Cloyd, Co-CEO and CFO of Amplience shared the company’s vision: “This funding will help support our growth and fuel further investment in our platform, product roadmap, and most importantly, in delivering enhanced value to our customers. By strengthening our ability to meet their evolving needs, we aim to deepen our partnerships and support their success.”
Founded in 2008 by James Brooke and Rory Dennis, Amplience was an early pioneer in promoting headless content management. Its platform combines Content Management Systems (CMS) and Digital Asset Management (DAM) to enhance user experiences, drive higher conversion rates, and lower content production costs.
The company caters to top-tier clients across EMEA and North America, offering solutions for creating, managing, and distributing content seamlessly across websites, emails, apps, and social media platforms.
Recently, Amplience has integrated AI into its platform to scale content production efficiently, further cementing its leadership in the composable architecture domain.
AshGrove Capital’s investment builds on Amplience’s previous backing from Farview Equity Partners and Octopus Ventures. This funding strengthens the company’s financial position and underscores AshGrove’s confidence in the growing adoption of composable architectures.
James Cunnah, Director at AshGrove Capital, stated: “Amplience is a business we have known for a number of years. We were approached directly by the shareholders, who valued the edge we bring through our understanding of the business and the sector. We are excited to support their growth journey from here and look forward to working with Farview, Octopus, and the management team.”
Guy Sochovsky, Founder and Partner of Farview Equity Partners, commented on the development: “This investment marks a defining moment for Amplience as we continue to innovate and expand. Both Farview and Octopus are grateful for AshGrove’s partnership and their commitment to our shared vision.”
The investment bolsters Amplience’s commitment to revolutionizing e-commerce content experiences, especially as the industry transitions from traditional CMS to adaptable, composable solutions. This evolution enables businesses to respond swiftly to changing consumer demands while ensuring operational efficiency.