Amazon India, a major player in e-commerce, announced in a press release on Tuesday that it had waived off referral fee for sellers by 50% to incentivize new sellers to use e-commerce.
Sellers pay Amazon a referral fee in return for aiding to facilitate sales on the online marketplace.
“As the new year begins, we are thrilled to announce a 50% referral fee waiver for ‘new to e-commerce’ businesses on Amazon.in. We believe that with the right support, small businesses can grow,” commented Amit Nanda, director of selling partner services at Amazon India.
Nanda highlighted that the announcement aligns with the company’s commitment to digitally transform 10 million Indian small businesses by 2025.
For new sellers that register on the platform between January 15 and April 14, 2023, the waiver will be applicable for 60 days.
According to the company, this initiative would lower the initial costs of “New to e-commerce” businesses and help them expand in the competitive e-commerce sector.
Over 1.2 million sellers are reportedly registered on Amazon India’s marketplace.