E-commerce major Amazon announced on Monday that it will expand its quick commerce service, Amazon Now, to 100 cities across India, thereby accelerating its presence in the rapidly growing quick delivery and e-commerce markets. This expansion reflects the company’s aggressive push into India’s competitive quick commerce segment, which continues to witness strong consumer demand for faster deliveries.
However, the company has not disclosed a specific timeline for completing this nationwide rollout. At present, Amazon Now operates in key metropolitan regions such as Delhi NCR, Mumbai, and Bengaluru, where it has already established its initial quick-commerce footprint.
Furthermore, Amazon stated that it will significantly scale its specialized fulfillment infrastructure to support this expansion. As part of this strategy, the company will build and operationalise more than 1,000 micro-fulfilment centres, which will play a critical role in enabling faster last-mile delivery and improving supply chain efficiency.
Notably, this quick commerce scale-up forms a key component of Amazon India’s recently announced investment of Rs 2,800 crore (approximately USD 300 million). Through this investment, the company aims to strengthen logistics, enhance customer experience, and deepen its penetration across urban and semi-urban markets.
“… We have further accelerated our expansion plans and will scale Amazon Now to 100 cities, fueled by a network of more than 1,000 micro-fulfillment centers,” said Harsh Goyal, Vice President – Everyday Essentials, Amazon India.
In addition, he emphasized that this expansion will create new opportunities for India’s agricultural ecosystem. Specifically, the initiative will enable more than 16,000 farmers to leverage Amazon’s technology and logistics infrastructure to directly sell fresh produce to consumers, thereby improving income potential and reducing intermediaries.
Moreover, Amazon Now will extend its services to a wide range of cities, including Pune, Hyderabad, Chennai, Kolkata, Jaipur, Lucknow, Kanpur, Chandigarh, Ahmedabad, Meerut, Mysore, Panipat, Kochi, Amritsar, Mangalore, and Visakhapatnam, among others, thereby expanding its reach across diverse geographies.
As competition intensifies in the ultra-fast delivery space, this expansion will likely enhance customer convenience, empower local suppliers and farmers, and reinforce Amazon’s leadership in the Indian digital commerce ecosystem.
