Alivaa Hotels & Resorts has announced the addition of Hotel Hoften Lotus Court in Noida, Uttar Pradesh, as part of its continued expansion strategy. As a result of this strategic collaboration, the Alivaa portfolio now boasts a total of 14 properties.
Moreover, with its focus on smart and efficient service, the Hoften brand continues to appeal to the preferences of modern, young travelers seeking comfort and convenience.
“We are absolutely thrilled to welcome Hotel Lotus Court into the Hoften family and the wider Alivaa Hotels & Resorts collection,” said Akash Bhatia, CEO of Alivaa Hotels & Resorts (Managed & Franchise Business). “Noida is a truly dynamic destination, and this partnership enables us to offer our guests an even broader range of exceptional experiences. Hotel Lotus Court perfectly embodies the unique charm and high standards of our brand, and we’re confident it will be a valuable asset to our expanding portfolio.”
Vikramjit Singh, founder of Alivaa Hotels & Resorts, emphasized the company’s ambitious growth plans. “As we strive to become a leading national player, Noida holds a critical position in our strategic roadmap. This signing establishes our foothold in the country’s apparel hub and is the first of many planned for this city.”
Ashish Mittal, owner of Hotel Lotus Court, commented, “Joining forces with Alivaa Hotels & Resorts and bringing Hotel Lotus Court under the Hoften brand is a momentous occasion for us. Their deep expertise and unwavering commitment to guest satisfaction perfectly complement our vision for providing outstanding stays in Noida. We eagerly look forward to this new chapter and delivering even more memorable experiences to our guests.”
With the addition of Hotel Hoften Lotus Court, Alivaa Hotels & Resorts further strengthens its presence in North India. Furthermore, this expansion reinforces the brand’s commitment to delivering contemporary, value-driven hospitality experiences tailored to today’s discerning travelers. This move reflects the brand’s focus on strategic growth and catering to the evolving preferences of today’s young and dynamic travelers.
