GURUGRAM, HARYANA, INDIA – June 2, 2025 – ALIVAA HOTELS & RESORTS proudly announces the addition of Hotel Sterling Plaza in Bengaluru, Karnataka, a significant expansion to its rapidly growing portfolio. This strategic partnership marks the 11th hotel for ALIVAA Hotels & Resorts, further enriching its diverse offerings under ALIVAA and The Hoften brands. Hotel Sterling Plaza will operate under The Hoften brand, recognized for its smart and efficient services.
This latest venture highlights ALIVAA Hotels & Resorts’ unwavering commitment to expanding its presence throughout India.
“We are thrilled to welcome Hotel Sterling Plaza into the Hoften family and the broader ALIVAA Hotels & Resorts collection,” said Akash Bhatia, CEO of ALIVAA Hotels & Resorts (Managed & Franchise Business). “Bengaluru is a truly captivating destination, and this partnership allows us to offer our guests an even wider array of exceptional experiences. Hotel Sterling Plaza embodies the unique charm and quality of our brand, and we are confident that it will be a significant asset to our growing portfolio.”
Vikramjit Singh, founder of ALIVAA Hotels & Resorts, emphasized the company’s ambitious growth trajectory. “In our quest to be a national player, Bangalore plays a vital role in our road map. This signing gives us a foothold in the IT capital of the country and is the first of many in the city.”
Mohammed Musthaqeem, owner of Hotel Sterling Plaza, commented, “Joining forces with ALIVAA Hotels & Resorts and bringing Hotel Sterling Plaza under the Hoften brand is a momentous occasion for us. Their expertise and dedication to guest satisfaction perfectly complement our vision for providing exceptional stays in Bengaluru. We are eager to embark on this new chapter and deliver even more memorable experiences to our guests.”
About ALIVAA HOTELS & RESORTS:
ALIVAA HOTELS & RESORTS is a dynamic and expanding hospitality group committed to curating exceptional guest experiences. With a diverse portfolio of hotels and resorts operating under the ALIVAA and The Hoften brands, the company focuses on quality, innovation, and guest delight, striving to create unforgettable stays in both established and emerging travel destinations.
