Artificial intelligence startup Perplexity launched a shopping hub on Monday to attract more users. The company aims to strengthen its platform and compete with Google’s dominance in the search engine market.
Backed by Amazon founder Jeff Bezos and AI chipmaker Nvidia, Perplexity will now show users product cards for shopping-related queries. These cards visually display key product details, making shopping more accessible and more engaging.
To power this feature, Perplexity has partnered with platforms like Shopify. This integration offers updated and relevant product information from businesses on Shopify that ship to the United States.
E-commerce platforms are increasingly using AI tools to attract more merchants. Perplexity’s latest rollout includes “Snap to Shop,” a visual search tool that displays products based on photos users upload. This innovative feature launches first in the United States, with plans to expand globally at a later date.
Additionally, Perplexity has introduced a “Merchant Program.” This program enables retailers to share product details directly with the startup, improving product visibility.
The company is also raising new investments, potentially valuing it at $9 billion, according to a November Reuters report.
As Perplexity expands its offerings, it faces growing competition from OpenAI. Recently, OpenAI added new search features to ChatGPT, positioning it as a direct competitor in the search and AI space.
