California-based Budy, a platform that simplifies sales and marketing software management, has raised $4.2 million (around Rs 35.29 crore) in funding. RTP Global, an early-stage investor, led the funding round.
Investors such as Beenext, The Neon Fund, and angels like Abhinav Asthana (Postman cofounder and CEO), Raju Reddy (Sierra Atlantic founder), and John Hayes (Pure Storage cofounder) also participated.
Budy plans to use the funds to enhance its AI training and development. The company was founded by Samay Kohli, cofounder of robotics firm GreyOrange.
“Budy is an AI agent. We are trying to give it more and more capabilities to use different sales and marketing software packages,” Kohli said.
Launched in 2024, Budy aims to help businesses streamline their sales and marketing processes while minimizing operational challenges.
“The goal for the year is more about building out the platform with paying customers. We are solving a really big pain problem for the customer. As a result, it’s really valuable for customers to essentially pay for it,” said Kohli. “The idea is to augment work along with human beings and do work rather than being an assistant or a chatbot.”
The company is collaborating with select enterprise customers through its design partnership program.
“We’re looking for primarily large companies, specifically early-stage companies with annual revenues between $25 million and $200 million. These are companies which are essentially looking to use sales and marketing software for their selling motion,” said Kohli, highlighting that the startup will initially target North America.
Commenting on the investment, Nishit Garg, partner at RTP Global, said, “This investment aligns perfectly with RTP Global’s focus on backing visionary founders in transformative sectors like AI. We believe founders with bold ideas can redefine industries, and supporting them early is crucial for driving innovation.”
Reddy of Sierra Atlantic said, “Having worked with Samay during his journey at GreyOrange, I’ve seen firsthand his ability to scale innovative technologies. I’m confident in his vision for Budy and the potential of AI to revolutionize enterprise software management.”
