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AgriTech Startup Veg Route raises $1.1mn in Seed Round led by VGROW Ventures

Agri Tech Startup Veg Route has raised Seed funding of $1.1 Million led by VGROW Ventures from the US along with Ravi Shankar Kathirvelu, Chief Business Officer, Venture Partner, and Investor also with Founders of Chennai-based Fintech Startup Ippopay – Mohan K and Jai Kumar, Hari TN Co-Founder Artha School of Entrepreneurship and Abhishek Raj Pandey Head of Commercial Operations, Mama Earth with other angel investors of India UAE and US.

According to Veg Route, fresh funds will be used to improve Tech and data-driven solutions for strengthening and revolutionizing the fresh produce supply chain that connects farmers and consumers, along with plans to establish cold-stored warehouses and invest in e-vehicles for last-mile delivery operations. Farmers will also receive support by setting up collection centers in smaller towns and villages in South India.

Other investors in the round include Hari T N, Co-Founder, Artha School of Entrepreneurship, Author and Angel Investor, Abhishek Raj Pandey, Head of Commercial Operations, Mama Earth, Sundararaman Ramasamy, Co-Founder and CEO of Wilco Source, Dinesh Kataria – Founder of Brown tree, India, Kumar Chandramoulie, Chief Product and Innovation Officer, Investor, Preetham Uthaiah, EVP Marketing, and Strategy, Prabu A Sengodan, Chairman, SPK Groups, Angel Investor & Advisor, Omar Bin Brek, Founder, Foolosi, UAE.

Veg Route has also raised $180 K in the Pre-Seed Round earlier in Jan 2022.

Founded in Nov 2020, Veg Route is now South India’s Favorite Online Delivery Platform that offers freshly handpicked Fresh Produce from farms right to your doorsteps in 5+ cities across tier-2 and tier-3 towns of India headquartered in Chennai.

CEO of Veg Route Shyam Prashad Rajasekaran said, “Helping Farmers to sell their fresh produce at the right pricing and helping people from all walks of life to become our consumers by ensuring Best Quality – Right Pricing – Timely Delivery will make us expand and connect with 50000+ farmers to about 2.5 lakh consumers/day in 100+cities by 2025.”

Hari T N says, “The market is big and current solutions are all suboptimal. There is a huge opportunity to significantly enhance customer experience with a razor-sharp focus on this one category, namely F&V. I liked the Founder’s Personality: Grounded yet ambitious. Ethical yet extremely hungry to create an impact, along with the humility to learn.”

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