Agritech startup GROWiT India announced on Wednesday that it has secured $3 million in a funding round led by GVFL. According to the company’s statement, additional investors included Veloce Opportunities Fund, JITO, We Founder Circle, Sunicon Ventures Fund, Progrowth Ventures, and Hyderabad Angels.
GROWiT plans to use the capital to pursue its ambitious expansion strategy, enhance its research and development capabilities, and upgrade its technology infrastructure to provide better support for farmers.
Mihir Joshi, Managing Director, GVFL, said, “Agriculture in India still lags behind in terms of technological advancements. GrowiT has a large innovation product portfolio and pan-India distribution channel. They are helping farmers grow more and earn better by focusing on solving these key problems at an affordable cost and with easy accessibility. They are making climate-friendly, sustainable farming methods more affordable and effective. As a fund, this is a key focus area for us, and we see GROWiT as a strong player emerging in this segment.”
“GROWiT aims to transform agriculture by increasing yields, cutting input costs, and driving sustainable farming, positioning us as a comprehensive, one-stop solution for farmers,” GROWiT founder and CEO Saurabh Agarwal added.
“With climate change emerging as a huge challenge in the agriculture sector, it is essential that we build resilience with the help of technology. The majority of India still depends on agriculture; however, the sector is still starved of technology due to it being inaccessible or too expensive. At GROWiT, our commitment is towards developing sustainable agriculture with optimization of productivity by making available affordable tools like India’s First Pocket-Friendly Soil Health Testing Device, which provides soil composition insights and crop recommendations tailored to soil types. GROWiT aims to transform agriculture by increasing yields, cutting input costs, and driving sustainable farming, positioning us as a comprehensive, one-stop solution for farmers,” he also added.
In April 2025, farmers and agricultural partners responded positively when GROWiT introduced India’s first pocket-friendly soil testing device. The agritech startup’s also offers a range of flagship products—such as mulch films, crop covers, and weed mats—aimed at enhancing crop protection, increasing agricultural productivity, and encouraging sustainable farming practices.
Currently, GROWiT operates through a robust on-ground franchise network of over 650 partners across 12 states, impacting more than 225,000 farmers with its innovative products and services.
