Accor has signed Novotel Vrindavan, strengthening its presence in North India and marking its entry into one of the country’s most prominent spiritual destinations. The hotel will open in 2029, and Accor will manage the property upon completion.
The upcoming Novotel Vrindavan will feature 150 keys and rise as a new-build development spread across 6,222 square metres. The hotel aims to address rising demand from pilgrimage tourism, destination weddings, and large-scale events. Moreover, the project will span an estimated 14,000 square metres of gross floor area, positioning it as a sizable hospitality development in the region.
In addition, the hotel will include a 1,000 square metre ballroom, several meeting rooms, an all-day dining restaurant, a lobby lounge and bar, and a speciality restaurant. The property will also offer a fitness centre, spa facilities, and a swimming pool, thereby catering to both leisure and business travellers seeking comprehensive amenities.
Commenting on the signing, Ranju Alex, Chief Executive Officer, Accor South Asia, said, “Vrindavan is a destination of profound cultural and spiritual significance, and we are proud to bring the Novotel brand to this iconic market. This signing marks an important milestone in Accor’s strategy to deepen our presence in high-growth destinations across India. Novotel Vrindavan will be thoughtfully developed to cater to the evolving expectations of today’s travellers, offering world-class hospitality, strong MICE infrastructure, and immersive experiences that celebrate the essence of the destination.”
Meanwhile, Girijas Retreat Private Limited is developing the hotel. Speaking on the partnership, Shobhit Kumar Arora, Director, Girijas Retreat Private Limited, said, “We are honoured to partner with Accor to bring the Novotel brand to Vrindavan. As the destination continues to progress beyond pilgrimage into a tourism and events hub, Novotel Vrindavan will address the growing need for high-quality, professionally managed hospitality infrastructure. We believe Accor’s global expertise and strong brand standards will create a compelling offering for travellers and the local community alike.”
Furthermore, the project reflects Accor’s broader strategy of aligning its brand portfolio with emerging travel and tourism corridors, particularly destinations witnessing a convergence of spiritual, leisure, and event-driven demand. With infrastructure development and visitor numbers rising, Vrindavan is increasingly positioning itself as a multi-dimensional hospitality market.
The signing of Novotel Vrindavan underscores Accor’s commitment to expanding in high-growth Indian destinations while introducing internationally branded hospitality to culturally significant markets. With its large-scale event facilities, modern amenities and strategic location, the hotel will play a key role in shaping Vrindavan’s evolving tourism and hospitality landscape ahead of its planned 2029 opening.
