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ABFRL teams up with Accenture for digital transformation

Aditya Birla Fashion and Retail Limited (ABFRL) announced a partnership with Accenture for a digital transformation programme to help the fashion retailer develop and enhance operational efficiency. 

ABFRL has chosen Accenture to design, build, and deploy an enterprise resource planning (ERP) system in its digital transformation strategy.

“The new ERP system will support ABFRL which owns brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England across stores in India to efficiently manage multiple fulfilment channels and consolidate disparate technology systems. It will be designed to enhance customer service by combining ABFRL’s manufacturing and retail functions into a digital core using SAP S/4HANA for fashion and vertical business,” it said in a statement on Tuesday.

It’s critical to spot and react quickly to changes in consumer tastes in today’s fast-changing fashion sector, according to Praveen Shrikhande, ABFRL’s chief digital and information officer. 

Even as ABFRL develops its operations and integrates new businesses, Shrikhande believes that consolidating and digitizing its main ERP system would help it increase agility and responsiveness in a digital-first world.

According to Manish Gupta, lead for Accenture’s products industry group in India, the collaboration with ABRFL will not only help them build an integrated digital core across manufacturing, wholesale, and retail functions to drive operational efficiencies but will also unlock new value for future disruptions and growth.

Earlier this year, the BSE-listed firm also announced a strategic alliance with Algonomy, an artificial intelligence services provider, to deploy its hyper-personalization solutions across ABFRL’s brands. ABFRL claimed at the time that it would employ Algonomy’s main products to customize end-to-end omnichannel experiences for shoppers across all consumer channels, leveraging real-time shopper behaviour as well as store data.

Accenture myConcerto, an insight-driven platform, will also be used by ABFRL to establish a vision that will guide its manufacturing, delivery, and change management operations.

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