Nazara Technologies, a gaming and sports media firm, announced on Tuesday that it has agreed to buy a 55% share in Datawrkz, programmatic advertising and monetization company, for up to 225 crores based on CY 22 EBITDA performance.
By April 22, Nazara will have acquired a 33% interest in the first tranche. In the second tranche, which is slated to close in Q4 FY23, the corporation has the option to purchase an additional 22%.
“Datawrkz tech offerings will enhance in-house capabilities of Nazara for optimizing its customer acquisition spends as well as enhance yields on ad monetization of its large consumer base. This ad revenue monetization is expected to assist many of the companies in the ‘Friends of Nazara’ network,” the company informed in an exchange filing today.
Datawrkz hopes to establish itself as a prominent player in gaming with this deal, covering both demand and supply side offerings for the gaming ecosystem in the United States and India, according to the company.
With locations in the United States, Singapore, and India, Datawrkz is a worldwide advertising technology firm focused on accelerating user and revenue growth for clients through highly efficient digital advertising.
According to BSE shareholding data, as of September 2021, ace investor Rakesh Jhunjhunwala owns a 10.82% stake in the company.
