Aurum PropTech Ltd has announced the acquisition of Housing.com, one of India’s leading real estate marketplaces, in an all-equity transaction with REA India Pte Ltd, marking a major milestone in the country’s proptech sector. Through the acquisition, Housing.com will become part of Aurum’s expanding technology-driven real estate ecosystem, enabling the company to offer an integrated platform that spans property discovery, brokerage, rentals, transactions and AI-powered data intelligence.
Under the binding Share Acquisition Agreement, Aurum PropTech will acquire a 100 percent stake in Housing.com by issuing 1,97,93,309 equity shares, representing approximately 20.5 percent of its enlarged share capital. Consequently, REA India Pte Ltd, in which REA Group holds a controlling interest, will increase its total shareholding in Aurum PropTech to 24.9 percent.
Moreover, the acquisition combines Housing.com’s consumer-focused real estate marketplace with Aurum PropTech’s technology-enabled transaction platform. Housing.com currently attracts more than 58 million average monthly visits and serves over 12 million monthly active users, making it one of India’s largest digital real estate platforms.
Additionally, the transaction aligns two major players in the proptech industry by bringing together REA Group’s global expertise and Aurum PropTech’s extensive presence in India’s technology-driven real estate market. As a result, REA India will emerge as a significant shareholder in Aurum PropTech, strengthening the strategic partnership between the two companies.
Furthermore, Aurum PropTech plans to develop an AI-native operating system that will unify consumer demand, developer inventory, brokerage services, rental solutions and transaction data on a single platform. The company expects this integrated AI and data architecture to improve property discovery, pricing intelligence, customer matching and decision-making while enhancing operational efficiency across the real estate value chain.
Mr. Ashish Deora, Founder & CEO, Aurum Ventures, said, “We welcome REA as a significant shareholder in Aurum PropTech as we build the next chapter of Indian PropTech, powered by AI and data. Housing is India’s leading real estate marketplace, and Aurum is the largest tech-enabled transactions platform. Bringing marketplaces and transactions together on one platform will create compounding synergies that will drive the next phase of value creation. The real power lies in the data flywheel: as Housing and Aurum platforms work together, every intent, intelligence, transaction, financing and living makes the whole ecosystem smarter, setting a new benchmark for how real estate is discovered, transacted, and serviced in India.”
Mr. Cameron McIntyre, REA Group CEO, said, “Aurum has strong capability and local market knowledge to operate the India business effectively. We are confident it will be in the right hands and is well placed to build on the strong foundations the team has established. To the REA India team, thank you for the significant contribution you have made. We are committed to supporting everyone through this process and look forward to future growth and partnership under Aurum’s leadership.”
The acquisition represents a significant step in Aurum PropTech’s long-term strategy to create an end-to-end digital real estate ecosystem powered by artificial intelligence, data intelligence and integrated property services. As the Indian proptech market continues to evolve, the combined platform aims to deliver a seamless experience across the entire real estate lifecycle for consumers, developers and channel partners.
