Mumbai-based Oberoi Realty Ltd. has officially entered the Delhi-NCR real estate market with the launch of its first luxury residential project, Three Sixty North, in Gurugram. The premium housing development involves a total investment of approximately ₹6,000 crore and marks a significant milestone in the company’s expansion beyond its stronghold in Mumbai.
Located on Golf Course Extension Road in Gurugram, the project will be developed in two phases. The company launched the first phase with 832 luxury apartments spread across six towers, targeting high-net-worth homebuyers seeking premium residences in one of India’s fastest-growing real estate markets.
Speaking at the launch event in Gurugram, Vikas Oberoi, CMD of Oberoi Realty, said, “We are launching our first project in Delhi-NCR. We feel confident now that our brand is transportable to the NCR market.”
The company has introduced the first phase at a base selling price of ₹35,000 per square foot, reflecting the premium positioning of the development. According to the company, the entire project, including both phases, carries a revenue potential of nearly ₹16,000 crore.
“The total revenue potential of this project, including the two phases, is Rs 16,000 crore,” Oberoi said.
When asked about the investment, he said the total development cost for both phases would be approximately ₹6,000 crore.
The first phase offers luxury residences with prices starting from ₹19 crore. Apartment sizes range between 5,600 square feet and 8,500 square feet, while the exclusive penthouses span nearly 13,000 square feet, catering to buyers looking for expansive luxury living spaces.
Highlighting the company’s long-term vision, Vikas Oberoi, CMD, Oberoi Realty, said, “We are here to build the best product. We do not fear competition.”
He further added, “We want Gurugram businesses as big as Mumbai.”
The launch represents Oberoi Realty’s strategic expansion into one of India’s most competitive luxury housing markets, where demand for premium residences continues to grow due to strong infrastructure development, corporate expansion, and rising demand from affluent homebuyers.
Over the years, Oberoi Realty has established itself as one of India’s leading real estate developers by delivering 51 real estate projects covering approximately 17.3 million square feet. Additionally, the company currently has more than 34 million square feet of real estate under construction across multiple residential, commercial, retail, and mixed-use developments.
With its entry into Delhi-NCR through the premium Three Sixty North project, Oberoi Realty aims to strengthen its presence in India’s luxury residential segment while replicating its successful Mumbai business model in Gurugram. Backed by a ₹6,000 crore investment and an estimated revenue potential of ₹16,000 crore, the project underscores the company’s confidence in the long-term growth prospects of the NCR luxury real estate market.
