RBS has announced the acquisition of Zeko, an AI-powered guest engagement platform specifically designed for the hotel and hospitality industry. Through this strategic move, RBS aims to enhance its technology stack and accelerate innovation in hospitality management, guest experience, and revenue optimization.
With this acquisition, RBS expands its guest experience capabilities as it continues to build a unified digital platform that streamlines operations and supports advanced revenue management across hospitality environments. As competition intensifies in the hospitality sector, technology-driven solutions like AI-powered engagement platforms are becoming essential for improving efficiency and boosting profitability.
Zeko’s platform automates the entire guest journey, starting from pre-arrival and continuing through checkout. It integrates AI-powered upselling, WhatsApp automation, digital check-in, and real-time concierge services into a single, easy-to-deploy layer that works seamlessly with existing property management systems. Moreover, leading hotel brands and properties trust Zeko and have reported revenue increases of up to 20% by leveraging smarter guest engagement strategies and ancillary sales opportunities.
Furthermore, by integrating Zeko’s advanced capabilities, RBS strengthens its ability to deliver intelligent, guest-facing tools that enhance operational efficiency. This integration will help hospitality businesses drive ancillary revenue, reduce staff workload, and create consistent, personalised guest experiences across hotels, resorts, ranches, lodges, outfitters, restaurants, food and beverage operations, and retail environments.
“The guest experience is where hospitality businesses win or lose,” said Glenn Turner, CEO of RBS. “Zeko gives operators a proven, intelligent layer that engages guests at every touchpoint, from the moment they book to the moment they check out. Adding that capability to the RBS platform is a meaningful step forward for the operators we serve.”
“Joining forces with RBS enables us to scale our guest engagement platform across thousands of properties globally,” said Manit Deep Prashar, Founder & CEO of Zeko. “Zeko was built to close the gap between rising guest expectations and operational complexity in hotels. Together, we are extending that capability worldwide—enabling operators to automate routine workflows, unlock new revenue streams, and deliver seamless guest experiences that keep them coming back.”
As hotels increasingly adopt digital transformation and automation tools, this deal will likely accelerate innovation, improve customer satisfaction, and unlock new revenue streams across the global hospitality industry.
