Autograph Collection Hotels has officially made its India debut with the opening of NoorMahal Delhi NCR Karnal, a 176-room luxury property located along the historic Grand Trunk Road. With this launch, Marriott International has introduced its 19th brand under the Marriott Bonvoy portfolio in India, thereby strengthening its footprint in the country’s rapidly evolving luxury hospitality sector.
Globally, Autograph Collection Hotels operates a curated portfolio of more than 360 independent properties across over 55 countries. The brand focuses on individuality, distinctive design, and a strong sense of place. Therefore, with its India entry, Marriott aims to tap into the growing demand among Indian travellers for experiential stays that seamlessly blend cultural authenticity with contemporary luxury.
Senior Vice President, South Asia at Marriott International, Kiran Andicot, described the launch as a strategic move aligned with shifting consumer preferences. He said that the brand’s philosophy of being “Exactly Like Nothing Else” is reflected in NoorMahal, which combines India’s regal heritage with modern artistry to deliver immersive guest experiences. “As Indian travellers increasingly seek stays that are distinctive, design-led, and rooted in cultural authenticity, Autograph Collection arrives at a moment of strong relevance for the market. NoorMahal brings this to life beautifully, where India’s regal heritage meets contemporary artistry to create rich, immersive moments for the modern, design-conscious traveller,” he added.
The palace-style hotel is owned by Colonel Manbeer Singh Choudhary, along with his wife Binny Choudhary and son Roop Partap Singh. The family views its partnership with Marriott International as a significant milestone that brings global recognition to a property deeply rooted in Indian heritage.
“Marriott International has a bouquet of 30-plus brands, ranging from luxury to mid-scale. However, almost all of them are rooted in modern or contemporary architecture. There is only one brand that truly celebrates individuality and heritage—Autograph Collection,” Colonel Manbeer Singh Choudhary said. “This is not a Rajasthani palace hotel; it is an Indian palace hotel. The architecture reflects a thoughtful blend of Mughal, Rajputana, and British influences. As you walk through the corridors or step into the rooms, you will notice this seamless fusion, while spaces like the Polo Bar and Frontier Mail carry a distinct British character in both design and experience,” he said.
Moreover, with this launch, NoorMahal has joined an exclusive global portfolio of Autograph Collection properties. “It will be among a select number of Autograph Collection hotels worldwide, making this a proud and defining moment for us,” he added.
The property features 176 rooms and suites, including premium accommodations such as the Raja Niwas and Khwabgah penthouses. These spaces reinterpret royal living through expansive layouts, private terraces, and dedicated butler service. At the same time, the design maintains a careful balance between traditional Indian aesthetics and modern luxury, thereby catering to the preferences of contemporary luxury travellers.
