Indian FMCG startup Peping has secured ₹2.5 crore in a funding round led by IAN Angel Fund, the evergreen investment fund of Indian Angel Network, while several angel investors also participated in the round.
The company plans to utilize the newly raised capital to accelerate distribution growth, strengthen supply chain operations, increase brand-building initiatives, and introduce new beverage flavours to the market.
Entrepreneurs Chirag Maheshwari and Prateek Maheshwari founded Peping with the goal of creating functional beverages designed for modern Indian consumers. The startup develops low-calorie prebiotic fizzy drinks and probiotic digestive shots that consumers can incorporate into their daily routines.
Unlike niche kombucha brands, probiotic beverages designed primarily for children, or clinical probiotic capsules, Peping focuses on delivering beverages that combine taste, affordability, and shelf stability while aligning with Indian flavour preferences.
Moreover, the company offers a dual product format that includes functional sodas for regular consumption and digestive health shots for targeted gut support. Consequently, this approach allows the brand to cater to multiple consumption occasions while also addressing growing consumer awareness around gut health and functional nutrition.
Currently, Peping distributes its products through several quick-commerce and online grocery platforms, including Swiggy Instamart, Zepto, BigBasket, First Club, Namdhari’s, and Ratnadeep. In addition, the brand has expanded its retail presence to more than 200 outlets across Bengaluru.
Furthermore, the startup has also entered alternative distribution channels by partnering with gyms, cafés, and corporate offices through catering collaborations. These partnerships help the company reach health-conscious consumers in everyday lifestyle environments.
At the same time, Peping has invested in building its own production capabilities. The company developed its manufacturing facility using off-the-shelf components, and it has also brought soda canning operations in-house. As a result, this strategy improves profit margins while enabling better control over product quality and supply chain efficiency.
Chirag Maheshwari, Co-founder, Peping, said, “We are thrilled to welcome IAN Group on board alongside key co-investors Signal Ventures, Eleven Eleven, and other angels. Beyond sharing our excitement for Peping’s vision, they bring invaluable strategic expertise to accelerate our distribution expansion and strengthen brand presence.”
Peping’s latest funding round highlights growing investor interest in India’s functional beverage market, particularly as consumers increasingly prioritize gut health, low-calorie drinks, and convenient nutrition. By combining prebiotic sodas with probiotic digestive shots, the startup aims to create a scalable product category tailored to Indian tastes and lifestyles.
