Urban Company’s rapid-response services vertical, InstaHelp, has crossed the milestone of 50,000 daily bookings in less than a year since launch, signaling early traction in the company’s push toward high-frequency, on-demand home services.
According to a disclosure dated February 23, InstaHelp recorded approximately 51,520 jobs on February 22, marking its highest single-day demand so far and underscoring growing consumer acceptance of instant housekeeping services.
Launched as a pilot in Mumbai in March 2025, InstaHelp has steadily expanded to select micro-markets across five major metros—Mumbai, Bengaluru, Delhi NCR, Hyderabad, and Pune. The service promises fulfillment within 10 to 15 minutes for everyday tasks such as cleaning, dishwashing, laundry, and meal preparation. As a result, the company sees this milestone not as a peak but as an early indicator of demand potential, while it continues to focus on customer retention, service quality, and scaling professional availability across neighbourhood clusters.
Commenting on the achievement, Abhiraj Singh Bhal, CEO and co-founder of Urban Company, said that crossing 50,000 daily bookings reflects strong demand for reliable, on-demand housekeeping. Moreover, he noted that the company is investing to build a large, high-frequency category that deepens platform engagement, while early signs of improving unit economics and rising repeat usage are already becoming visible.
Notably, Urban Company pointed out that its core India consumer services business took nearly six years to reach a similar scale of 50,000 daily bookings, highlighting the much faster adoption curve of InstaHelp, even though the company cautioned that the two businesses are not directly comparable. Meanwhile, the rapid scale-up comes alongside continued investments in building out the new vertical. InstaHelp reported an adjusted EBITDA loss of Rs 61 crore in Q3 FY26, compared with a loss of Rs 44 crore in the September quarter and Rs 10 crore in its launch quarter, Q1 FY26.
At the same time, operating revenue rose to Rs 6.8 crore during the quarter, while net transaction value climbed to Rs 28 crore, up sharply from Rs 10 crore in Q2 FY26 and just Rs 1 crore at launch. Consequently, these figures point to accelerating usage, even as the business remains firmly in an investment phase. The expansion also unfolds amid intensifying competition in the instant home-services space, with startups such as Snabbit, Pronto, and Pync scaling similar 15-minute offerings across major urban centres.
Historically, Urban Company has relied on relatively infrequent, higher-ticket services such as appliance repair, beauty treatments, and deep cleaning. However, InstaHelp targets routine, repeat-use cases through dense, hyperlocal supply clusters that enable rapid fulfillment. Therefore, the model requires building and managing a large pool of trained service professionals within tightly defined catchment areas, leading to significant upfront spending on onboarding, training, and availability assurance.
Overall, the 50,000-bookings milestone highlights strong early demand for instant housekeeping services, while Urban Company continues to prioritize deeper repeat usage and improved unit economics as InstaHelp moves toward maturity.
