Clean-label food startup The Whole Truth has raised approximately $51 million in a funding round led by Sofina and Sauce.vc. Through this round, which includes both primary and secondary capital, the company also attracted participation from existing investors Peak XV Partners and Rainmatter Health, along with Ayra Ventures. In addition, early supporters of the brand include Z47 (formerly Matrix Partners).
Founded by former Unilever executive Shashank Mehta, The Whole Truth builds its business around “clean-label” packaged foods that avoid hidden sugars, artificial flavours, and preservatives. As a result, the company has developed a focused yet diverse product portfolio that includes protein bars, protein powders, nut butters, and dark chocolates. Meanwhile, cofounder Rachna Aggarwal leads product development and drives formulation innovation.
According to the startup, this fundraise marks the formal beginning of its IPO journey, with profitability emerging as the next major milestone. Going forward, the company will deploy the fresh capital to expand in-house manufacturing, strengthen working capital, and build internal systems required for public market readiness.
Since closing its Series C round in January 2025, The Whole Truth has grown threefold and now claims strong market positions across several core categories. This momentum stems from its proprietary R&D and manufacturing capabilities, which continue to support product quality and scale. Additionally, the brand has built a loyal and engaged community of over 400,000 followers, further reinforcing its direct-to-consumer strength.
Overall, The Whole Truth’s latest funding round underscores growing investor confidence in clean-label nutrition brands that combine transparency, scalability, and long-term public market ambition.
