PlaySuper, a gaming commerce platform that integrates real-world rewards directly into games, has raised $1 million in a seed funding round to scale its rewards-as-a-service model across India and Southeast Asia.
The round was led by Singapore-based gaming VC Chimera, with participation from Audacity VC, IAN Capital Fund, and Dhruv Vohra, Meta’s Managing Director for APAC Emerging Markets.
Founded by Shouradeep Chakraborty (CEO), Upamanyu Chatterjee (COO), and Abhir Das (CBO), PlaySuper enables mobile games—both free-to-play and skill-based—to embed branded rewards seamlessly, allowing studios to monetise sustainably without interrupting gameplay. Instead of relying on intrusive ads or unstable cash incentives, players can earn rewards such as gift cards or consumer products while playing, boosting engagement and retention.
The startup reports surpassing $350,000 in monthly GMV, with early partners noting substantial gains in both user retention and monetisation.
“Gaming in India and Southeast Asia is at an inflection point. Ads and cash incentives are no longer enough. With PlaySuper, every gaming session becomes a chance to win something aspirational and real, which keeps users engaged while driving commerce at scale,” said Abhir Das, Co-founder & CBO, PlaySuper.
Krish Anurag, General Partner at Chimera, said, “We see gaming commerce as the next big monetisation unlock for emerging markets. PlaySuper has built a category-defining solution that sits at the intersection of gaming, brands, and consumer behavior. Their early traction proves the model, and we believe they are well-positioned to become the backbone of monetisation for free-to-play and skill-based games across India and SEA.”
With its fresh funding and innovative rewards-as-a-service model, PlaySuper is positioning itself as a game-changer in the Indian and Southeast Asian gaming markets. By blending entertainment with tangible rewards, the platform aims to redefine player engagement while offering studios a sustainable path to monetisation.
