Reliance Retail Ventures Limited (RRVL) is accelerating its push into fashion quick commerce. The retail major rolled out AJIO Rush, a four-hour apparel delivery service.
Currently operational in six cities, AJIO Rush offers over 1.3 lakh product options to customers. The company claims the service delivers stronger unit economics by driving higher average order values and reducing return rates.
“AJIO Rush, a 4-hour delivery service was launched during the quarter and is live in 6 cities with 130k+ options. With faster deliveries, the initiative will further improve customers’ shopping experience on the platform. The initiative is delivering better unit economics driven by higher average bill value and lower returns,” said the company.
Following the trend, AJIO has mirrored fashion ecommerce leader Myntra, which started piloting 30-minute to 2-hour product deliveries last year. The move also comes amid a surge of new-age fashion quick commerce startups like Slikk, NEWME, and KNOT, who are reshaping the fast-fashion delivery landscape.
However, Reliance Retail has not disclosed the specific contribution of its digital and new commerce segments to the company’s total revenue in Q1 FY26.
Overall, Reliance Retail reported a 28.3% jump in net profit to INR 3,271 Cr for the quarter under review, compared to INR 2,549 Cr in Q1 FY25. Revenue from operations also rose 11.3%, reaching INR 73,720 Cr in Q1 FY26 versus INR 66,260 Cr in the same period last year.
With the launch of its quick fashion delivery service, AJIO reported that revenue from new customers surpassed 18%, marking a 150-basis-point increase year-on-year (YoY). The marketplace also expanded its product catalogue to over 2.6 million items, reflecting a 44% YoY growth.
On the grocery front, JioMart recorded a 68% sequential and 175% YoY jump in quick delivery orders during Q1 FY26. The platform, which offers 30-minute deliveries, has scaled its hyperlocal quick commerce network to 2,200+ stores across 1,000+ cities.
It was also a robust quarter for Reliance Industries Ltd’s (RIL) digital streaming vertical. JioHotstar attracted over 460 million monthly active users (MAUs) in Q1 FY26, driven largely by IPL viewership. Additionally, downloads of the JioHotstar app surpassed 1.04 billion on Android devices during the period.
Meanwhile, Jio Platforms’ consolidated net profit rose 25% to INR 7,110 Cr in Q1 FY26, compared to INR 5,698 Cr in the same quarter last year, while operating revenue climbed 19% to INR 35,032 Cr, up from INR 29,449 Cr in Q1 FY25.
Overall, RIL’s operating revenue grew 5% YoY to INR 2.48 lakh Cr, while net profit surged 76% YoY to INR 30,681 Cr, boosted by a one-time gain of over INR 8,900 Cr from a stake sale in Asian Paints.
Reliance is doubling down on quick commerce across categories—from AJIO Rush’s four-hour fashion deliveries to JioMart’s 30-minute grocery service—while strengthening its digital ecosystem with JioHotstar and Jio Platforms. Backed by strong revenue growth, expanding customer acquisition, and strategic scaling, RIL’s diversified retail and digital ventures are positioning the conglomerate as a dominant force in India’s evolving ecommerce and streaming markets.
