Canadian athleticwear giant Lululemon is set to enter the Indian market for the first time through a franchise partnership with Tata CLiQ. Scheduled for launch in the latter half of 2026, the brand’s India debut will feature its first brick-and-mortar store in the country, along with exclusive online storefronts on Tata CLiQ Luxury and Tata CLiQ Fashion.
Through this collaboration, Indian consumers will now gain access to Lululemon’s full range of athletic and lifestyle offerings. This includes apparel, footwear, and accessories specifically designed for activities such as yoga, running, training, tennis, and golf. Moreover, the partnership ensures a curated shopping experience both in-store and online, aligning with the brand’s global standards of performance and style.
“Bringing Lululemon to India has been part of our market expansion roadmap for a number of years and represents an exciting milestone in our international growth journey,” said André Maestrini, Executive Vice President, International, at Lululemon.
“As a brand rooted in wellbeing, we look forward to connecting with India’s guests and communities and supporting their active lifestyles through incredible products and experiences.”
Lululemon’s India foray goes beyond just retail. In addition to launching stores and online platforms, the brand aims to build deeper connections with local consumers by introducing wellness-focused initiatives and community-driven events. Lululemon designed these efforts—focused on movement, mindfulness, and social engagement—to foster a sense of belonging and align with its holistic lifestyle approach.
This entry supports the brand’s global “Power of Three x2” strategy, which emphasizes international growth, innovative product development, and digital transformation. With this move, India becomes part of Lululemon’s global footprint, which spans over 30 markets across North America, Europe, the Middle East, Asia Pacific, and Mainland China.
As India’s wellness economy expands and demand for premium activewear continues to rise, more international brands are increasingly eyeing the market. Against this backdrop, Lululemon’s partnership with Tata CLiQ reflects growing confidence in India’s potential as a long-term hub for luxury athletic and lifestyle wear. Currently, the brand operates 770 stores worldwide and has recently ventured into footwear, offering a diverse range that includes running shoes, training sneakers, recovery footwear, and casual lifestyle options.
